Monday, August 29, 2011
Two discourses that play a role in this commercial both have to do with the displays of identity. Instead of Betty White, picture the man playing football like Betty White (the view of his fellow teammates). The main character was failing to display his identity as a young man who was in the least bit decent at playing football with his friends. This could make him seem like "an outsider with pretensions to being an insider" as Gee says (p.529). A more physical identity discourse takes place comically as we watch Betty White play a very aggressive sport, get tackled into the mud, and even bad mouth a teammate about his girlfriend. Betty White who is now 89 years old (ChaCha), would not be physically capable of going through this aggressive behavior of being tackled. The badmouthing however, though possible for Betty White to spout out, I feel like primary discourse comes into play here, where she is an older woman, raised more strongly on moral values within her family circle and wouldn't be talking about another player's girlfriend in that manner. That is just my opinion though. These two discourses create humor and a perfect commercial sales point for Snickers. "You're not you when you're hungry" or in other words there is a major discourse here where the "you" everyone thinks you are is out of place.
ChaCha:http://www.chacha.com/topic/betty-white/news/happy-birthday-betty-white-how-old-is-she-today
ChaCha:http://www.chacha.com/topic/betty-white/news/happy-birthday-betty-white-how-old-is-she-today
Friday, August 26, 2011
Rules for Writers
Many grammar rules were taught to students in the beginning years of writing. I remember a specific book from which my classmates and I learned rhymes about prepositions and nouns. Though I think the name of that book was Shirley something, I can only remember some of what it taught me, not specifics. I do remember not being allowed to write the word "Because" or "However" at the beginning of a sentence. My teacher had this rule that if you could not understand the sentence when it is all by itself then it is not a sentence. I have followed this rule all throughout my schooling, or at least tried. I feel as though a person could ignore this rule for the same reason he or she would ignore the rule of not beginning a sentence with a conjunction. Its making a statement. It is giving emphasis to the meaningful statement that you ended just before. Another rule I learned was to never use first person in a research paper. Use the word "one" instead of "you" or "I". Perhaps this is a contextual rule. A research paper for a psychological or sociological study for instance might involve the writer needing to tell where he participated in his study and his place in coming up with the results. Regardless this has always been the hardest rule for me to follow. I do not consider myself a good writer by any means so breaking some of these rules might be easier for me than I realize. I never built the habit of following the rules of writing, so it shouldn't be too difficult or uncomfortable for me to rebel against them with purpose.
Subscribe to:
Comments (Atom)